A great business model is supported by strong and durable pillars made possible by active staff members. From strategic planning, advertising, and marketing—every job keeps the business on its path to achieving its goal. In today’s digital age, we have more customer engagement now more than ever. Therefore, it’s important that as a business, you are offering great user experience for all people on whatever platform or device they may be using whether on desktops, smartphones, or tablets.
In a 2017 study by MarketingCharts, they reported that there has been a 50% increase in digital marketing budget compared to their study in 2016—that’s a quick jump with only a year apart in the interval. Perhaps, that should tell us why prioritizing digital marketing is important in scaling up your business.
We will be breaking down the 4 C’s of the importance of having your own marketing designer.
Communicates brand values
A marketing designer can help integrate your core brand values on each aspect of your business on both offline and online platforms. And they can help you implement these brand values on the following projects:
- Infographics
- Landing pages
- Advertisements
- Blogs
- Podcasts
- Social media content
- Publishing/print materials
- Email newsletters
- Ebooks
- Webinars/Slideshow decks
Whatever the platform is, it is the marketing designer’s duty to implement your own unique visual branding and brand values on every platform available.
Converts site visitors into clients
Apart from visual marketing, it’s the marketing designer’s task to design your website in a way that makes it easy for the viewers to interact with the features available. In an ideal landing page, it must be:
- Simple
- Easily comprehensible
- Features the business’ essential branding elements
- The copy is brief but concise
- Includes a Call-to-Action
Carry out your goals
Being a decision-maker in your company, it is important that you are overseeing things. Every single employee under your management should see the same goal. This allows your team to work as interlinked gears to function as a single goal-driven machine. And in this digital world, not being able to personally communicate your brand values, products, or services may seem like a setback but a marketing designer sees it as an opportunity to find new and innovative ways to do that for you.
Creates the feeling of need and want
If humanity was still in survival mode, we probably wouldn’t need social media or have to think about digital marketing in order to focus more on our actual physiological needs. But throughout the centuries, the way we traded goods and services has dramatically improved. This includes being exclusive or port to port to trading with businesses from across the globe. It can be done with a single tap on your smartphone. Our lifestyle has improved and our needs from a decade ago are very different from our needs today.
